Google China Essay Example for Free

Google China Essay Chinese language search engine launched in china in 2006 (pg. 37) Company was private until 2004, Page and Brin decided to conduct a Dutch auction Dutch auction was designed to â€Å"democratize IPO share allocation and afford companies and early investors the best price†( pg. 40) Company 5,680 employees were scattered throughout the world (pg. 41) 2005 positive cash flow of 3. 45 billion (pg. 41) Revenue of $6. 14 billion (pg. 41) Google motto â€Å"don’t be evil† (pg. 42) â€Å"With a population of 1. 6 billion people, China had become an attractive market for many U. S. -based multinationals† Chinese internet controlled through both governmental and censorship (self-Censorship) (pg. 47) Chinese government was able to monitor all foreign internet traffic by routers (URLs) (pg. 47) In 2002, google. com was inaccessible for 2 weeks, it was slow and temperamental for all Chinese users (pg. 53) Google was losing market share to Baidu, yahoo, an Microsoft (pg. 53) Step 3: Write the problem statement. Tom Maclean, the director of International Business for Google Inc. was facing whether to continue google. cn in China or just leave it as google. com, even though google. Would be a slower search engine in china and may not give Google Inc. any profit. Maclean has to address this problem within 24 hours or Google Inc. may lose profits from China. Step 4: State an objective for the manager involved. Short-term objectives: 1. To- Rebuild reputation that was damaged 2. To- maintain both search engines Long-term objectives: 1. To- Google should continue with their mission to organize the world’s information and make it universally accessible and useful 2. To – create better methods to make google. cn filter the Chinese information Step 5: Identify and rank order critical issues related to the problem. Here lies the heart of the case; if you miss a critical issue, you miss the opportunity to solve the case to the satisfaction of involved stakeholders. Identify least to most critical. Specify which issue should be addressed first. 1. The damage caused by Google Inc. 2. finding methods in filtering google. cn 3. Google. cn whether it should continue in China, since Google was losing market share to others such as yahoo, Microsoft, and Baidu Step 6: Consider relevant information and underlying assumptions related to the problem. Fact- Chinese government censors search results about â€Å"harmful Material† Fact- China is a great place to obtain investments Assumption- Google. cn would do good Step 7: List possible solutions to the problem. 1. First solution. Google should get rid of Google. cn in china and just let it be google. com Advantages Advantage- don’t have to worry about the censorship and regulations Advantage- all places would have the same search engine Disadvantages Disadvantage- slower search engine Disadvantage- Chinese wouldn’t use it at a search engine Possible Outcomes Best: Google. com would be a good search engine and the Chinese will use it Most Likely: Chinese will not use google. com as there search engine, causing Google to lose money Least Likely: Google. com would be the Chinese search engine 2. Second solution Google will continue on with google. cn in China Advantages Advantage- it would make Google Inc. profit Advantage- Google will rebuild reputation that was damaged Disadvantages Disadvantage- Chinese users would be aware of the filtering but not the exact nature of filtering Disadvantage- everything goes through the Chinese government Possible Outcomes Best: Google. cn will be the best search engine and Google Inc. will rebuild the damaged caused Most Likely: Google. cn will be good and make Google Inc. profit Least Likely: Chinese government won’t get involved in google. cn Step 8: Select the best solution. What should the manager do and why? Support with evidence. Google Inc. should move forward with google. cn and persuade china to lower their regulations and expectations. Step 9: Decide how to implement the solution. Create a plan of action—actions required, time line, resources, personnel, impact on the organization, measurement of results. Tom Maclean should implement the solution in the meeting he is going to have, let them know that google. cn will continue to work in China but it will be more organized and need the Chinese government to lower their expectations. Step 10: Explain how to communicate the solution. How to communicate the message and to whom. Consider the needs of your target audience and the needs of stakeholders. Think about timing as well. He should communicate the message through a press conference, within the next day of his decision.

The narrative epic, ‘The Odyssey’ composed by Homer between 750 and 650 :: Classics

The narrative epic, ‘The Odyssey’ composed by Homer between 750 and 650 BC recounts the nostos or homeward voyage of Odysseus If I were you, I should take steps to make these men disperse. Listen, now, and attend to what I say: at daybreak call the islanders to assembly, and speak your will, and call the gods to witness: the suitors must go scattering to their homes. Then here’s a course for you, if you agree: get a sound craft afloat with twenty oars and go abroad for news of your lost father— perhaps a traveller’s tale, or rumored fame issued from Zeus abroad in the world of men. Talk to that noble sage at Pylos, Nestor, then go to Menelà ¡los, the red-haired king 330 at Sparta, last man home of all the Akhaians. If you should learn your father is alive and coming home, you could hold out a year. Or if you learn that he is dead and gone, then you can come back to your own dear country and raise a mound for him, and burn his gear, with all the funeral honors due the man, and give your mother to another husband. When you have done all this, or seen it done, it will be time to ponder concerning these contenders in your house— how you should kill them, outright or by guile. You need not bear this insolence of theirs, you are a child no longer. Have you heard what glory young Orestà ªs won when he cut down that two-faced man, Aigà ­sthos, for killing his illustrious father? Dear friend, you are tall and well set-up, I see; be brave—you, too—and men in times to come will speak of you respectfully. Now I must join my ship; my crew will grumble if I keep them waiting. Look to yourself; remember what I told you.† Telemachus replied: â€Å"Friend, you have done me kindness, like a father to his son, and I shall not forget your counsel ever. You must get back to sea, I know, but come take a hot bath, and rest; accept a gift to make you heart lift up when you embark— 360 some precious thing, and beautiful, from me, a keepsake, such as dear friends give their friends.† Written Commentary: The Odyssey The narrative epic, ‘The Odyssey’ composed by Homer between 750 and 650 BC recounts the nostos or homeward voyage of Odysseus, a renowned Greek warrior hero. This extract from the ‘The Odyssey’ is taken from the Telemachy narrative section of the epic; the Telemachy contains the exposition of the great epic which opens on the island of Ithaca. These opening passages of the epic elucidates Odysseus’s circumstances as the Gods contemplate his fate; though eccentrically the focal point

Mystic Monk Coffee Essay

1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary Has Established a future direction for the Carmelite Monks of Wyoming. His vision for the monastery is to transform their small brotherhood of 13 living in a small home used as a makeshift rectory into a 500-acre monastery. His vision to acquire the Irma Lake Ranch for them to provide accommodations for 30 monks, have a retreat center for lay visitors, build a Gothic church, have a convent for Carmelite Nuns, and a hermitage. Father Daniel Mary’s vision for Mystic Monk Coffee is to minimize the effect of cloistered monastic constraints and for it to be a stronger source of income for the monks to acquire the Irma Lake Ranch. The Mission of the Carmelite monks of Wyoming is to be able to increase the number of monks to 30 who will live out their lives in the monastery who understands the reality of the vows of obedience, chastity, and poverty and the sacrifices associated with living a cloistered religious life. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Father Daniel Mary has not set definite objectives and performance targets to achieve his vision. He and the monks have only made steps widening the reach of Mystic Monk Coffee but it is not enough to support the vision of acquiring Irma Lake Ranch. They have to establish specific programs to really widen the reach of Mystic Monk Coffee to have more consumers, thus increasing profit. Through this, they become more closer in achieving their vision of transforming their existing home to the â€Å"New Mount Carmel†. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? In achieving his vision, Father Prior seek the help of Carmelite Supporters in aiming to build a community for God. In doing so, his competitive advantage is having his Catholic supporters his target market thorough word of the mouth and through their website. With its appeal to its supporters in using â€Å"use their Catholic coffee dollar for Christ and his catholic church†, it encourages their supporter to not just support the cause but make them see it as a way of giving to Christ. 4. Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? its profit formula? its resources that enable it to create and deliver value to customers? Mystic Monk’s Coffee strategy is a money-maker. With the given overview of the coffee industry more than 150 million people consume coffee in the United States alone. Since 89% prefer to brew their coffees rather than purchase ready-to-drink coffee. With an 11% net profit rate the coffee business will surely increase over time. Mystic Monk Coffee business model is to increase their production by purchasing a larger roaster for their growing demand and selling wholesale coffee to local churches and coffee shops. Mystic Monks Coffee has good products that enable them to have a successful customer value proposition. Offering high-quality fair trade Arabica beans that produces a variety of flavors to their customers, they give their customers better options and an opportunity to their secular website operators commissions on its sales through its Mystic Monk Coffee Affiliate Program that placed web banner ads and text ads on participating websites and give them 18% commission. In conclusion their resources and plans not only enable them to create and deliver the value that their customers deserve but it is also a means for the Carmelites to support their community and their causes from the outside world. 5. Does the strategy qualify as a winning strategy? Why or why not? The strategy cannot be considered as a winning strategy. The coffee industry has been growing for the past seven years, and with Mystic Monk’s comparable  prices of coffee bags to the retail prices, Mystic Monk’s coffee can take advantage of this scenario to earn more profits to be able to expand their market and ultimately their business and acquire the land. Mystic Monk also made use of a low-cost advertising strategy where their coffees were promoted through word of mouth among their loyal customers and Catholic patrons and the use of their website, however they are only capturing the Catholic population. With their planned acquisition of a roaster with a larger capacity, Mystic Monk will be able to produce more coffee once demand in the future increases, hence the need for a more efficient market penetration. 6. What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery’s coffee operations? Are changed needed in its long-term direction? its objectives? its strategy? its approach to strategy execution? Explain. We recommend Father Daniel Mary to expand the reach of their product. Apart from their aggressive online, telephone , church and local coffee shop sales, they should take advantage of supplying the coffee to restaurants, malls, supermarkets and bazaars. They could also set up a store in the monastery where people often go and can readily purchase the coffee. Considering that the Catholic population is the largest in the US, they can establish a group of people who are willing to volunteer and sell the coffee across the US. Through this, their belief is shared to the volunteers. Moreover, since it was mentioned that most of their time is spent on prayer or morning and Vesper services which limits the production time, they can hire help and also mask for volunteers who can replace them during these times for a more efficient production of coffee.

The Death Of The Black Death - 1380 Words

The Black Death was a very important time in history and, while devastating, it led to many advances in medicine due to the mass spread of a new deadly disease. The 14th Century encompassed the time period of January 1, 1301 to December 31, 1400. When this disease struck, Ole J. Benedictow calculates that it killed about 50 million people in Europe alone, which was about 60% of Europe’s population at the time. That being said, the Black Death, often referred to as the Bubonic Plague, clocked in the death toll at about 75 million people. The Plague reached France, Norway, Denmark, and Britain, making it the largest and worst plague to ever strike against mankind. To add perspective, The Black Death struck around 1348 and lasted almost†¦show more content†¦These bumps can appear anywhere and everywhere on the human body. As previously mentioned, one way to contract plague was through fleas. They would usually take a wild rodent as their host, such as rats. These hosts would wander all over, giving the fleas a chance to jump on people and bite them, infecting their blood. These people would then continue to spread it to others, through bodily fluids. Access to health care is a recent social commodity. During the times of the Black Plague the general population did not have access to health care or the means to pay for medication of medical attention. Only individuals with wealth could afford to live with such a luxury. The rest of the general population was left to contract a horrible disease and fend for themselves. Some of the things that the Black Plague would do to the human body were most likely accompanied by immense pain. The lymph glands would swell and turn into lymph nodes, which are large and painful bumps. Also, a bacteria known as Yersinia Pestis is believed to be the cause of plague. This bacteria causes healthy tissue to slowly deteriorate and eventually die. The dead and dying tissue turns black. This side effect is what gives the disease its name. To prevent the spread of the Plague from patient to doctor, doctors would wear special hazmat suits. The main part, and the part that draws the most attention, is the mask. First, there was aShow MoreRelatedThe Death Of The Black Death1148 Words   |  5 PagesThe Black Death, one of the greatest natural disaster to hit Europe thus causing the death of many people in the most horrific manner and cause the end of feudalism. This was a disaster that affected one third of the European continent and also one that no one was prepared to face. It killed more people than during a war and it impacted simple lives of people, their culture, religion and the economy as a whole. The origin of The Black Death has several explanations. Some people said The Black DeathRead MoreThe Death Of The Black Death905 Words   |  4 Pagesgrew were dying. On the wake of these seven distressing years of weather and famine was the greatest plague of all times, The Black Death. In 1347 AD, The Black Death began spreading throughout Western Europe. Over the time span of three years, the widespread epidemic killed one third of the population in Europe with pretty near twenty five million people dead. The Black Death killed many more Europeans than any other endemic or war up to that time, vastly impacting the Church, the people, and the economyRead MoreThe Death Of The Black Death1223 Words   |  5 PagesIn the 1300s, the Black Death swept across the western world, leaving behind a different perspective on the world. The Black Death rampaged through cities, killing thousands of people a day, leaving the remaining citizens distraught. With the multitude of death, many peop le began to contemplate what the afterlife held in store for them. Therefore, pieces like the Dance of Death, transi tombs, the Three Living and Three Dead, and many other artistic expressions about death began to appear. The artisticRead MoreThe Death Of The Black Death2017 Words   |  9 PagesThe Black Death The pandemic known to history as the Black Death was one of the world’s worst natural disasters in history. It was a critical time for many as the plague hit Europe and â€Å"devastated the Western world from 1347 to 1351, killing 25%-50% of Europe’s population and causing or accelerating marked political, economic, social, and cultural changes.† The plague made an unforgettable impact on the history of the West. It is believed to have originated somewhere in the steppes of central AsiaRead MoreThe Death Of The Black Death1487 Words   |  6 Pages Hundred year’s war led to the black death: During the hundred year’s war, people began to catch a terrible sickness that was spreading along Mongol trade routes through central Asia to both china and Western Europe. This sickness was called the bubonic plague. The bacteria was infecting people when infected fleas bit them. Bubonic plague was one of the most feared diseases pf the ancient and medieval worlds. 2.City-states led to The renaissance in Italy: Renaissance society first tookRead MoreThe Death Of The Black Death1778 Words   |  8 Pages Fear. Uncertainty. Survival. These three words became synonymous with life in Western Europe during the period of the Black Death. This grim period represents a dark era in European history when a devastating outbreak resulted in a significant amount of instability, decline in population, and economic, political and cultural upheaval. In the face of this terrifying calamity, human judgement was put to the test as fear and uncertainty made people react to the plague in extreme ways. Socially, theRead MoreThe Death Of The Black Death1783 Words   |  8 PagesThe Black Death was one of the worst pandemics in history. The disease ravaged Europe, Western Asia, the Middle East, and North Africa between 1346 and 1353 (Horrox 1994). It is difficult to understand the reality of such a devastating event, especially given the fact that science during the middle ages was severely underdeveloped. No one knew about bacteria, viruses, or other microbial agents of disease (Benedictow 2004). They ha d no way of protecting themselves during that time and no one was safeRead MoreThe Causes Of Death : The Death Of The Black Death820 Words   |  4 PagesThe Black Death was a disastrous disease that spread across Europe in the years 1346-53. The name although might be a mistranslation of the Latin word ‘atra’ meaning both ‘terrible’ and ‘black.’ Meaning the people of the time probably called it the terrible death, not the black death. One major poet of the time thought that nobody would believe what they went through and thought their testimonies would be seen as fables. In the course of just a few months, 60 percent of Florence’s population wasRead MoreThe Black Death1386 Words   |  6 Pagesatrocious and it made the perfect place for Yersinia Pestis to thrive. Yersinia Pestis is the virus responsible for the Black Death, a deadly disease that rapidly powered through Europe, killing nearly all of the people in its way. The Black Dea th had a lot of gruesome and terrifying symptoms that made bystanders sick just watching. Certain people were more likely to acquire the Black Death than others. Since peasants had worse living conditions than the nobility, they were far more likely to catch theRead MoreThe Black Death1386 Words   |  6 Pagesatrocious and it made the perfect place for Yersinia Pestis to thrive. Yersinia Pestis is the virus responsible for the Black Death, a deadly disease that rapidly powered through Europe, killing nearly all of the people in its way. The Black Death had a lot of gruesome and terrifying symptoms that made bystanders sick just watching. Certain people were more likely to acquire the Black Death than others. Since peasants had worse living conditions than the nobility, they were far more likely to catch the